Se­nior ­Mar­ke­tin­g ­Ma­na­ger ­Di­gi­tal Per­for­man­ce & Ana­ly­tics (M/F/D)

• You are a seasoned digital marketing expert who not only understands and interprets data but also uses it to actively optimize campaigns and drive digital success.
• You’re passionate about taking campaign performance to the next level and bring the following qualifications and traits:
• A degree in business, marketing, statistics, computer science, or a related field
• Several years of experience in performance marketing or as a digital campaign manager (multichannel), ideally in eCommerce or on the agency side
• Deep understanding of performance KPIs, attribution models, and the full marketing funnel – you know which numbers matter and how to turn them into actionable strategies
• Experience in developing and executing A/B tests and experiments for campaign optimization
• Excellent handling of large data sets and common web analytics tools (e.g., Omniture)
• Advanced skills in MS Excel for complex data analysis and modeling
• Ideally, knowledge of Python and R for data extraction and processing
• Strong analytical thinking, high affinity for numbers, and the ability to structure, interpret, and translate complex topics into actionable recommendations
• High level of initiative and a solution-oriented mindset
• Strong communication and presentation skills
• A team player with a strong sense of responsibility and a desire to celebrate success together
• Fluent in German, both written and spoken

• You combine deep data analysis with active performance optimization to not only understand our campaigns but also shape and maximize them.
• You operate at the intersection of data, marketing, and technology to enhance the PAYBACK experience for millions of users and provide optimal support to our partners.
• You are responsible for the continuous performance optimization of our digital multi-partner campaigns.
• This includes analyzing campaign and channel performance across all touchpoints (app, web, mobile push, newsletter, programmatic, social media) and proactively managing and optimizing measures throughout the entire marketing funnel.
• You design and implement innovative measurement models and define relevant KPIs to evaluate the cross-channel success of our campaigns and uncover new optimization potential.
• You also define precise audience segmentations and develop data-driven targeting strategies.
• You actively contribute your expertise to the development of communication strategies and concepts for our campaigns.
• You present your insights proactively in decision-relevant formats and play a key role in the strategic development of our digital marketing activities.

• Delicious meals in our in-house cafeteria ESSZIMMER – with vegetarian, vegan, and often free options
• 24/7 access to our gym TURNHALLE – we cover the cost for you
• Flexible working hours, 30 vacation days, and up to 2 days of home office per week
• Germany-wide public transport ticket included
• Team events, social days, ski trips, and more
• Individual training and development opportunities
• Dogs are welcome in our office!

PAYBACK is Germany’s leading loyalty program and one of the most powerful marketing platforms worldwide. As a pioneer in the data economy, we develop all our technical solutions in-house here in Munich. And we don’t just develop technology – we also help you grow personally and professionally, together with us and the PAYBACK program.

Interested? We look forward to receiving your application!

PAYBACK values diversity – come as you are.